When those new to SEO hear an SEO agency explain that there are hundreds of ranking factors that Google takes into account within its algorithm, it is understandable that they may think SEO is too complicated for them to have anything to do with it. While there is no denying that those who provide SEO services, such as an SEO agency, utilize the vast skills and experience of those who work within them, SEO may not be as complicated to understand as you might think.
Peter Brittain from SEO agency www.seoperthexperts.com.au emphasizes that to get SEO right and to take the actions needed to improve the rankings of a website, they do recommend that you approach a professional SEO agency with “great reviews and a strong track record of client case studies showing sustained success”. They should have all the knowledge and, more importantly, the tools, resources, and software needed to make your SEO campaign successful.
Nevertheless, the more you know about SEO, the more effective those conversations will be with your SEO agency. Being able to articulate what you would like your SEO campaign to achieve and to understand any feedback from the SEO experts you employ, will always be preferable to engaging with them, having no knowledge of SEO yourself.
For example, did you know that there are four basic pillars of SEO that almost all SEO campaigns focus upon? These four linchpins of SEO invariably have to be present; if any one of them is disregarded, the entire SEO campaign is compromised. Here are those four SEO linchpins: